More helpful Internet Marketing Info
March 6, 2009At the end of yesterday’s meeting I was asked if there are any good books I would recommend for Internet marketing.
I do recommend any of the “Dummies” books. They are a good starting point for people who like to have a book handy as they begin their i-marketing strategy. The only thing about Internet related books in general is that they may become outdated in less than a year. That said, the basics – the foundation of online marketing – remain the same regardless of the tools and strategies you use and the Dummies books tend have a long shelf life for business owners.
Web Marketing for Dummies is a basic overview that also offers some more indepth info for people with more experience.
For those who want to explore email marketing and get started the right way, Email Marketing for Dummies is a great choice. There are so many things to know, such as creating a organizing your plan, choosing your provider and details about setting up a campaign with the right subject line and more.
Thanks, Carol, for an inspiring and motivating workshop, yesterday! I have had my website for a number of years, now, but have had no training or educational input in re its marketing context and like components until now.
I’d be a willing subject for demo on how to improve one’s internet marketing efficacy, if you should ever need a volunteer. (Our foundation has a very small operating budget, and no pain staff, so you can see why I would volunteer to be a subject!)
Again, thanks for the jumpstart, yesterday, and I look forward to your blog and further info.
Sincerely,
Patti M.
Mom and COB “Alex’s Team” Foundation, Inc.
Thanks for the feedback Patti! It just so happens that I’ll be offering a keywords class to attendees who gave me their business card or have responded after the program. This will be a pilot program I’m testing and will held in April in May. The program will be free (in exchange for feedback) and I’ll break it down into multi-sessions depending on the number of registrations. These sessions will be two hour programs, limited to 12 people, and will focus on target audience and keywords and live site reviews. I’ve did another program like this and it was very successful. This program plan is the result of feedback from the previous one. It will be an excellent opportunity for people to get more hands-on with Web marketing, continuing on with the information we covered yesterday. Definitely a next step option for attendees. I’ll keep you and everyone posted on the upcoming dates and the program guidelines.